D2 Application and Assessment (Concise)

Practice/Advisor Name:

Years in Industry:

Financial Designations

Total Number of Clients:

Total AUM:

Total GDC (annualized):

IMMEDIATE NEEDS:

1. How likely is it that your current practice will provide what you want?

2. What are your biggest challenges today?

3. Why did you become a financial advisor?

4. If we were having this discussion three years from today, what has to happen over that period for you to feel happy with your progress?

5. What are your most important opportunities that need to be captured and capitalized on?

6. What are the most important strengths you (and your practice) have that need to be reinforced and maximized?

7. What is missing in your life and/or practice that you would like to fix?

8. If you could throw away your calendar and replace it with one that took full advantage of your time, talent and resources in your business and life, what would your schedule look like?

9. Why should Dynamic Directions accept you and work with you?

RANKINGS

Rank the areas of your practice you want to work on in order of importance:

Advisor Needs (Creating a model week, developing a calendar to plan your work/life balance, focusing your time on profitable activities, implementing a professional development plan)

Marketing (Creating and implementing a marketing plan to attract top clients, building a mag-netic message, using a tracking system for prospects, creating a customized event plan, building a referral culture, using social media, website and public relations, building professional alliances)

Investments (Creating an Investment Philosophy Statement, investment systems, processes and strategies, analysis and recommendations, alternative investments, MorningStar reports, affluent investment strategies, investment pricing model)

Client Experience Timeline (Developing and using client promise and service values, aligning price with value, using client service checklists, determining client experience for each client seg-ment, client communication plan, interpreting value to clients)

Financial Planning (Building a menu of services, pricing planning services, using systems to track and monitor plans, financial planning process, outsourcing planning deliverables)

Insurance Planning (Life and LTC insurance, disability insurance, insurance client service model, insurance for business success planning)

10. Please list your top three priorities from this list in order of importance:

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