This is the final post in a three-part series on hiring the right financial advisors for your practice. 

Read parts one and two on how to hire the right financial advisor.


When you are ready to make an offer, develop a package that is a win-win relationship. Don’t over-promise what you cannot deliver – set realistic expectations. Your package should clearly lay out compensation, benefits, hours expected, vacation time, roles and responsibilities and a potential career path. The candidate should understand exactly where you’re coming from and what you expect.

As with any relationship, if the agreement is not set up to benefit both parties, it will fall apart at some point, so it’s important to align your interests as you make an offer. You should also make sure you have educated the prospect on your industry so they know what to expect in that regard. Even if they have previously been a financial advisor, you should educate them on the differences of your broker-dealer.

Once they have accepted your offer, be ready to jump right into their training and development as you introduce them to their role in your practice.

As you can tell, hiring a new advisor is a process that takes time and includes many different components. For more guidance on how to find the right candidate for your office, schedule a complimentary consultation with Scott Leibfried, scott@dynamicdirections-d2.com.


This is part two of a three-part series on hiring the right financial advisors for your practice. Stay tuned for the next installment later this month.

Read part one on how to hire the right financial advisor.


Once you have determined you need to hire an advisor, how do you find good prospects? We will list a few methods below, but don’t choose just one – implement them all to give yourself the best chance of finding the right person.

• LinkedIn/Social Media – post your job listing on both your company and personal profiles on all the social media platforms you use. You should also search through the profiles of people you are already connected to – you may find a potential candidate this way or someone who could refer a candidate to you.
• Build a relationship with the business department of a local college, especially if they have a financial planning emphasis. If you get to know the professors and department heads, they can steer prospects to you both for internships and for jobs after graduation.
• Pay a hiring service to find candidates for you. They typically charge a down payment and then another payment if you hire one of their candidates. This service can be helpful if you want to post the job on a site like Indeed; doing this yourself can suck away a lot of time as you screen resumes. A good service will do the screening and pre-qualifying for you so you only spend time with qualified candidates.
• Your own network of friends, family, clients and colleagues. Don’t keep it a secret that you’re hiring – in fact, let people know the kind of person you’re looking for so they can refer candidates directly to you.

A few notes to keep in mind as you are sourcing prospects:

• Keep an open mind as you look at prospects’ backgrounds. A business or finance degree is not a requirement for success as an advisor. In fact, many successful advisors have come from backgrounds such as liberal arts or teaching. This can give them a perspective others lack.
• Keep a mindset that the right time and right person may not line up for you – make this work to your advantage instead of making a mistake. For example, if you are ready to hire someone but can’t find a good candidate, don’t hire the wrong person. If, on the other hand, the right person crosses your path even if you aren’t quite ready to hire, don’t let timing become a mental roadblock for you. Be prepared to hire even if the timing isn’t ideal.
• Identify as much as you can the possibility of a candidate staying in your community long term. A hidden pitfall in hiring can be finding a person with the right makeup and skills, and devoting time and resources to them only to see them leave soon because they’re not tied to the community. One tip: candidates from smaller towns are more likely to stick around. For example, if your town has 70,000 people, a prospect from a town of 35,000 people is more likely to stay long-term than a cand date from a town of 200,000. If you are looking for someone to stay with you long-term, you can’t overemphasize the connection to the community.


Once you have identified a qualified prospect, you should have a very well-defined interview process in place. Take your time during this phase – there’s no reason to rush. The process should involve multiple encounters, including both interviews and assessments (the Kolbe A Index and EQ-I assessments are good examples). Don’t place too much emphasis on any one component, but look at each candidate’s overall performance to get a clear picture of whether or not they will be a good fit for your practice.

One tip that can be valuable: put prospects in various settings to get a sense of how they handle themselves. In addition to your formal, one-on-one interview, think about taking them to breakfast, or out for a drink with the team or to play a round of golf. Get a sense of how they socialize so you get a better view of them as a whole person.

Make sure that if the candidate is remote, you bring them in for at least the last interview – you never want to hire without meeting the candidate in person at least once.


The Financial Planning Association says that by the year 2028, our country will face a 200,000-person shortage of financial advisors. Demand will far outstrip supply both in terms of clients and practices which need to hire advisors to grow their business.

There are multiple reasons for this shortage – as wealth transitions from generation to generation, fewer people are becoming licensed than in the past. In today’s job market, there are so many different career paths people can take that traditional options such as becoming a financial advisor may be less desirable.

Given these factors, it can be difficult to find worthy candidates when you are ready to hire an advisor. Here are a few thoughts on how to go about hiring a financial advisor for your practice.


Before you start the actual process of hiring, make sure you have a solid rationale in place for why you want to hire. One of the biggest reasons you may want to hire is because your business is ready to grow, and you want your practice to be in a position where it can scale to handle a larger client load. One individual advisor will have limited capacity on their own, but as you put a team of advisors together, you can scale your business exponentially.

If you are planning to buy practices and merge them with yours as a means of growth, you must first build the infrastructure necessary to service the businesses you may purchase. That means having skilled advisors already on your team who can help you handle the load of new clients that you may be facing.

A second good reason to hire a new advisor is to create a succession plan for your practice. You want your clients to have the assurance they will be well taken care of when you transition out of the business or into a different part of the business. This gives them long-term stability, which can be an important factor as people choose a financial advisor.

This is part one of a three-part series on hiring the right financial advisors for your practice. Stay tuned for the next installment later this month.


Welcome to September’s Bullish on Business! After a current market update, we discuss how to Beat Your Competition as advisors. Just click below to play this month’s episode.

Principal Funds
Thanks to Principal Funds for sponsoring this month’s Bullish on Business episode! Make sure to watch the 3-minute video from Principal after the market update to gain some valuable insights. You may also download these resources from Principal (just click to see each one):


Bullish on Business is a video subscription series from Dynamic Directions providing on-demand expertise for financial advisors. More than 200 subscribers receive each monthly episode featuring a current market update along with an in-depth look at a specific topic such as Niche Marketing, Tax Savings Ideas, Investment Lineups and more.

Bullish on Business comes out the third week of each month. Join our subscriber list here to receive monthly market updates and recommendations, along with expert advice on the intricacies of running a modern financial office.


Welcome to the new and improved Bullish on Business! As we strive to serve you better, we are moving to a pre-recorded format that will allow you to watch each episode at your convenience.

We plan to publish a video on the third week of each month (our normal webinar week). Each episode will still feature a market update from Investment Guru Drew Watson, along with a more in-depth look at a particular topic relevant to your practices.

August Episode
We start off with a market update before discussing recommendations on how to handle new asset allocation requirements in your practice. We then feature our semi-annual Investment Update, where Drew Watson helps you reset your investment lineup according to current market conditions.

Just click below to play this month’s Bullish on Business. A copy of the updated Investment Spreadsheet is also available for you to download below.

Mark your calendars for the next episode of Bullish on Business – it will be available the week of September 20!


Bullish on Business is a video subscription series from Dynamic Directions providing on-demand expertise for financial advisors. More than 200 subscribers receive each monthly episode featuring a current market update along with an in-depth look at a specific topic such as Niche Marketing, Tax Savings Ideas, Investment Lineups and more.

Bullish on Business comes out the third week of each month. Join our subscriber list here to receive monthly market updates and recommendations, along with expert advice on the intricacies of running a modern financial office.


We usually take June and July off from the Bullish on Business webinar, but we produced a special July bonus episode to discuss new Asset Allocation requirements from your broker-dealer. We know many of you have concerns about how to implement the new requirements, along with questions about various investment vehicles.

To help you begin to get a handle on this topic, we asked our own D2 Investment Guru Drew Watson how his practice is adapting to the changes. He begins with a short market update before discussing his best practices.

We pre-recorded this episode so it would be available on-demand whenever you have a few minutes – just click here or below to watch!

Bullish on Business is a video subscription series from Dynamic Directions providing on-demand expertise for financial advisors. More than 200 subscribers receive each monthly episode featuring a current market update along with an in-depth look at a specific topic such as Niche Marketing, Tax Savings Ideas, Investment Lineups and more.

Bullish on Business comes out the third week of each month. Join our subscriber list here to receive monthly market updates and recommendations, along with expert advice on the intricacies of running a modern financial office.


Every quarter, we are highlighting Ameriprise leaders who are working hard for the financial advisors of Dynamic Directions. First up is Brian Mora, an Ameriprise Field Vice President in Jacksonville, FL. Brian has been with Ameriprise for 14 years, earning the Ameriprise Outstanding Leader Award in 2013 and 2014, his CFP® certification in 2007 and being nominated for the Ameriprise Community Impact Award in 2013.

What’s your philosophy of leadership?
My leadership philosophy is “meet advisors where they are.” What I mean by this is that I don’t attempt to coach or lead advisors in a cookie-cutter way where everyone gets the same advice, resources or support at the exact same time. I try to assess what an advisor truly needs at that time and align my support around that need.

What resources do you have that advisors can use?
I think the single most valuable resource I provide to advisors is the talented human capital that is my Leadership Team. The areas of expertise that they possess combined with the sincere care and desire to help advisors grow their business is truly the difference maker for myself and my team in helping our advisors versus others in the industry.

What’s one piece of advice you can give advisors?
I think the most important piece of advice I can share with advisors is to ensure they know that their future success is largely dependent not upon their own individual excellence but based upon how strong of a team they build and how well they lead that team. Developing their leadership skills should be priority #1 into the future.

How have you seen D2 help advisors?
I’ve seen D2 help advisors in multiple ways, but the three biggest items I’ve seen them have an impact with are (a) advisors developing an exceptional menu of services and world-class client service model, (b) implementing a practical marketing plan that has led to major growth rates and (c) arming advisors with the leadership skills they need to build and lead a great team.

Why do you think coaching is helpful for advisors?
I think every advisor can benefit from coaching because it is very difficult for any one person to perfectly determine on their own: (1) the priority order of their goals, (2) the tactics needed to achieve their goals, (3) the methods for tracking those goals and (4) how to hold themselves and other accountable. Moreover, it’s often hard to anticipate ALL of the challenges and problems that might occur and/or how to get things back on track when one of those challenges presents themselves. I think the single biggest value coaching provides is the unbiased, unemotional third-party opinion (often times second opinion) on how to achieve a particular goal and/or solve a particular problem.

What makes you different than other leaders?
I think the thing that makes me different than other leaders is my commitment and my team’s commitment to follow through. It should be table stakes to be a leader but far too often leaders make commitments and don’t follow through. I pride myself on the systems I utilize to ensure that we follow through on each commitment we make to an advisor.

What are some of your interests outside work?
I’m interested in a number of things outside of work but my primary interests are spending time with my family (my sons Greyson (3.5) and Sterling (8 months) are occupying the majority of my time these days). I’m an incredibly active person with my two biggest passions being triathlons and yoga.

What else do you want advisors to know about you?
I would want advisors to remember to keep the focus on the big picture. Oftentimes, given the incredible amount of change we face in the industry, advisors will get emotionally off-track and forget that they get to make an exceptional living doing something truly noble while building relationships with hundreds of families who have entrusted them with their most important financial goals. That’s a pretty special club to be in.

Thanks, Brian, for everything you do. You can find out more about Brian here, or reach him at 606-335-8844 or brian.j.mora@ampf.com.


In our last post, we looked at the traditional approach to marketing events and why it just doesn’t work. This week, we’re taking at look at the kinds of events that actually produce results …


Most advisors view marketing as a necessary evil as opposed to an opportunity to enjoy themselves, show their clients a good time and funnel the right prospects to events for eventual client conversion. As you saw in the Traditional Client Appreciation Event, the extra work involved, little or no promotion on a one-on-one basis with clients, inviting the wrong clients, investing several thousand dollars with little or no return, and not developing a well thought-out game plan all led to a disastrous outcome. Your marketing does not have to be this painful.

When you put on an event that excites you, you will be willing to take the extra time in a review meeting with one of clients to personally invite them.Your enthusiasm prior to and at the event will be contagious to all those you touch. You will create an event checklist and timeline to guide your team to achieve a successful experience. Your guest speakers will be in harmony with the messages you want to send to your audience. You can simultaneously experience a great time and get results.

The Traditional Client Appreciation Event described above shows you (the advisor) sweating every detail and micro-managing the entire project, but you should not be involved with the details of the event – you should hand all those details over to one of your team members. If you don’t have a team, hire an event planner to manage all of the particulars. Develop check points for each event so you can touch base with whomever is managing the specifics of the project for you. In other words, do not micromanage the event. Use your time to focus your strengths on client relationships to boost attendance.


If you don’t like playing golf, don’t waste any effort on planning a golf outing. Choose and plan outings based on experiences you would attend and enjoy. Consider conducting two large inclusive events per year and as many small exclusive events as you need to meet your revenue and client acquisition goals. The large inclusive events should have universal appeal for your Top-Shelf and Mid-Shelf Client base. These events are also an effective avenue to invite your Top-Shelf Prospects. Because you are trying to appeal to a larger number of clients, the larger events need to carry a broad base of attraction.

For your smaller events, you want to produce first-class exclusive offerings that limit the number of clients and guests who can attend. By limiting the number of participants, you are creating urgency for your clients to reserve their spot as soon as possible. These small venues are most effective when you create an event that appears private and difficult to get into unless clients or guests have an exclusive connection. With planning and effort, you can create marketing events that you enjoy and that bring spectacular results.

Contact Dynamic Directions for a more detailed strategy on how to make this kind of marketing work for you!


Do you despise holding marketing events and asking for referrals? Probably. If you are like most advisors, you may find more joy in reading the last 10 pages of an investment prospectus than in building and executing a well thought-out marketing plan.

Here’s why most advisors loathe marketing and how to bring the joy back!


In order to grow your client base, you and your manager decide that you need to put on a marketing event. With vague instructions, your manager points you in the direction of a wholesaler. The wholesaler will help you underwrite the costs and deliver an approved but boring presentation at a (usually) run-of-the-mill restaurant.

You tell your staff that the event has to be planned as a team. Typically, the staff has little to no experience in planning a client appreciation event. You realize you need to play the role of event planner and financial advisor for the six weeks leading up to the big client appreciation dinner. Although your team is capable of writing an invitation and getting it approved through the home office, you decide this is too important of a task to delegate. You continue delegating to yourself the activities of lining up the restaurant, dealing with a catering manager, choosing the menu, coordinating the plans with the wholesaler and any other administrative task associated with your big event.

Instead of having your clients respond to one of your team members, you note on the invitation to let you know if they will be coming. You receive several phone calls which you view as distractions before you realize your top assistant can handle these calls and inform her to take all reservations. In all conversations with clients (either with you or your staff), no one asks or reminds the clients they can bring a friend to the event. In your client review meetings prior to the big night, you forget to discuss the event with the clients you want to attend most.

You show up at the event and notice that 1/5 of your prayers were answered. Your attendance shot up to 60 with five more clients and five more guests from the two clients who bother you most. You look around the room after you visit the buffet to locate the best clients to sit by to at least make the night as joyful as possible. You notice all of your best clients are sitting next to your worst clients. Your instinct tells you to go break up these strange arrangements, but logistically you can’t separate everyone. You locate the solitary open seat next to the best client you can find.

As the wholesaler dives into his talk, he suddenly gives a forecast on the market that conflicts with the economic outlook you delivered to your clients over the last month.  Clients seek you out with baffled looks.

At the end of the dinner, you try to personally bid goodbye to each guest and tell them you appreciate their attendance. What ultimately happens is that you meet the guests of the clients you wish would disappear. Three different guests tell you they do not need your advice because they spent all of their savings on a bass boat, a trip to Hawaii, and a 60” plasma television.

After the event, a few of your clients email you to say what a great dinner and presentation you orchestrated. Some clients who attended the dinner and had review appointments with you right after the event tell you they had a good time, but question you about the really different types of clients in your practice.

After all of the receipts are collected and the wholesaler signs the reimbursement form, you realize you are out $2,000 for the grand evening. A month goes by and none of the guests contact you about setting an appointment. You suddenly realize you lost money on the deal because you only heard from a total of six clients who enjoyed the night and the conversion of guests to clients is 0%.

Okay, maybe not all of the elements of this story happen to you in relation to your marketing efforts.  However, the above story represents many of the reasons why advisors may abhor marketing.

Stay tuned for next time, when we’ll talk about how to hold events that you and your clients enjoy – and that bring you a return on your investment!


OWENSBORO, KYMay 26, 2017 – Travis Ray Chaney, CFP™, CMC®, a Franchise Consultant with Ameriprise Financial, has qualified for the company’s Circle of Success annual recognition program and was honored for this achievement as a Premier Franchise Consultant at the 2017 Achiever’s Conference in Nashville, Tenn.

While at the conference, advisors and Franchise Consultants shared best practices with peers and focused on how they can continue to serve clients’ needs with the most current and effective strategies, products and solutions.

To earn this achievement, Chaney established himself as one of the company’s top Franchise Consultants, achieving high levels in leading advisors in production, client service and client satisfaction. Only a select number of high-performing Ameriprise Franchise Consultants (10) earn the Premier Franchise Consultant distinction. Chaney has been affiliated with Ameriprise Financial for 22 years.  Chaney has been a two-time winner of the prestigious Franchise Consultant of the Year Award and coaches the latest two winners (2015 and 2016).

Chaney is also CEO of Dynamic Directions, a firm that specializes in coaching and consulting independent advisors with clients in 33 states; partner in the financial planning firm Align Wealth Management; and partner in Inner Circle Entrepreneur, a consulting firm specializing in developing seasoned entrepreneurs. He is also president and founder of Kidcentric Sports and secretary and co-founder of Kids Football League. Chaney graduated from Kentucky Wesleyan College and received his Certified Master Coach designation from the Behavioral Coaching Institute.

Chaney’s office is located at 2708 New Hartford Rd. For more information, please contact Ben Hoak at 270.663.7264 or bhoak@dynamicdirections-d2.com.

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 120 years. With a network of 10,000 financial advisors and outstanding asset management, advisory and insurance capabilities, we have the strength and expertise to serve the full range of consumer financial needs. For more information, visit ameriprise.com or www.dynamicdirections-d2.com.

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