This is the final installment of a three-part series by D2 CEO Travis Chaney on attracting ideal clients.
HERE ARE SOME QUESTIONS TO HELP YOU BUILD YOUR IDEAL CLIENT PROFILE: Who are the elephants you want to attract? What are the pains your elephants have? How do your products and/or services ease the elephant’s pain? What does the demographic profile of your elephants look like? What signals and messages do you need to send out to attract the elephants? What is the most efficient and effective way to distribute your message to the elephants? How much do you need to earn financially on each elephant to be profitable and meet your financial objectives?
THE COMPARISON OF MICE AND ELEPHANTS DOESN’T STOP AT YOUR CLIENTS. As your business grows and you build a team, make sure you are building a herd of elephants. Elephant team members show up on time, say please and thank you, do what they say they are going to do, carry a passion for your business, and have the capacity to grow with you. Elephant team members attract elephant clients – mice team members attract mice clients. And make sure you see yourself as an elephant. Remember, similar species attract like species.